In the footsteps of Alnatura
Alnatura is the most popular food brand in Germany, according to a study by Brandmeyer. The company operates nearly 100 stores, has a turnover of 689 million euros, 2,400 employees and is thus the market leader among organic suppliers. And for good reason as Alnatura strives to achieve one thing above all: to express an appreciation for food. Its principle “Making sense for humans and the earth” transcends all areas of the company. We spoke with the founder and CEO Prof. Dr Götz Rehn about his enterprise and his idea of a holistic lifestyle.
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Customer and employee interaction in the focus of digitalisation