Mister Spex in the change from Online-Shop to Multichannel-Strategy
Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company offers the most comprehensive range of immediately available branded glasses, sunglasses and contact lenses Europe-wide at a very fair cost-benefit ratio.
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Customer and employee interaction in the focus of digitalisation