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Liberate and speed up your data
Traditional data models provide one major shortcoming. Due to the hierarchal structure, the data points are not only fixed in a rigid corset, but they also suffer from gravity which makes them slow, inflexible, and hardly operable for real-time processes. To cope with contemporary needs, modern data management must therefore be broad (by incorporating all relevant data domains) and deep (by picturing the whole vertical depth of data domains) while providing the necessary data speed to respond to any market change in real-time. This can only be done in a Zero Gravity environment where physical rules do not apply anymore, giving way for the establishment of own rules.